Hi, I'm Marcelo Orrico: a Product Designer & Systems Strategist who loves solving complex problems through thoughtful design, automation, and user experience.

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Case Studies

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Business System | Marketing Automation | UX Design | FinTech

Commission Tracker Project

Before this system, commission tracking was fragmented across dozens of Google Sheets and took Finance days to verify manually. I built a custom Notion tracker that integrated with existing platforms, enabling real-time reporting and scalable operations.

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Branding Redesign | Web Development | Marketing Initiatives & Business Growth

Branding Ecosystem Project

I created a brand and content ecosystem for Carolina Freitas, a Brazilian psychologist specializing in human sexuality. The project included a light rebrand, full website, stationery system, digital assets, and a YouTube channel launch; building a cohesive digital presence.

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Branding | Interactive Design | Prototyping | Marketing Materials

CoastCon Virtuality

As Creative Director, I led a six-person team and oversaw the complete rebrand of CoastCon Virtuality: developing the visual identity, designing an event website with an interactive virtual show floor, and creating marketing campaigns that kept the thrill ride industry connected when in-person gatherings became impossible.

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About Me

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Over the past four years, I've worked at the intersection of design, product thinking, and operational strategy. At IDEA Insurance Agency, I wore many hats and cross-functionally assisted teams across the organization to make their work more efficient and less error-prone. I designed and built operational systems in Notion (finance tracking, commission reporting, task/project management, QA workflows for sales calls, incentive program tracking, and company-wide dashboards). I developed a custom CRM platform that supported both internal teams and external SaaS clients, helping the company scale from $1.5M to over $6M in annual revenue without significantly expanding the operations team. I also created follow-up and retention workflows using email and SMS campaigns, onboarded new employees and agents (both internal and external), and recorded training materials used company-wide.

I'm a fast learner, detail-oriented, and thrive in collaborative environments. I have strong foundations in UX/UI design, front-end development (HTML, CSS/SCSS), and platform automation using tools like GoHighLevel, Notion, and Make.com. I work best when aligning design decisions with business goals, translating user feedback into product solutions, and building scalable systems that empower teams.

I'm also multilingual (English, Portuguese, Spanish, French) and deeply value inclusive, user-centered design. Currently, I'm seeking opportunities where I can continue building meaningful digital products that drive growth, efficiency, and delight.

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Contact Me

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